Be a Part of Something Big
It’s been a long time since the last time I wrote in this blog. Kinda busy and lazy to write something.
So, it’s been 3 weeks since I started working in Traveloka.com as a Data Analyst. I feel great working here because I surounded by many great people and most of them are the best talent in Indonesia.
My first project in Traveloka is fixing the tracking system of Marketing Division. It will become the foundation for data scientist to analyze the data, because they will produce a wrong insight if the raw data is wrong. Well, it’s kind of “garbage in, garbage out”.
So, why it is really important for us? Today I just read an article about one of our biggest competitor. They are a leading hotel booking site and have a worldwide market. They just open an office in Israel for research and development. Israely branch will help them analyze a very large amount of data to help them decide the best pricing for each hotel around the world. It is a really complex process because they consider many aspect such as season, event, recent condition of the place and many other things. That’s really cool and I have to admit that we are many steps behind them. However, we still believe that we could catch them and win in our own country.
My supervisor told me an interesting story about the hotel industry in Indonesia. Do you know that the hotel pricing in Indonesia is driven by the big online hotel booking site? And ironically, they are just a foreign company that open an office in Indonesia. They force the hotels to rise their price, so they can get a higher margin from the sales. If a hotel gives a lower price than their recommendation, they will get mad to the hotel and force them to rise the price. It is possible because they have a big impact in hotels revenue, so they can drive the hotels in anyway they want.
I hope Traveloka can gain the major Indonesia market, so our hotel will not be driven by the foreign company. We believe that we can make a positive impact for our country through this company. 🙂