Start Small to Create a Better App

I’ve just read an article about it and couldn’t resist to post it. You can read the full article here.

We often think too big when we want to create an application or a web or a product. We are dreaming about many cool features and possibilities of our application. And we keep dreaming without action. Sometime we give up before even try. Why? Because we don’t know how to create that BIG application.

It is better for us to start small when we build our project. We can narrow down our market. When we just focus on a specific market, we have a higher opportunity to satisfy their needs. When we ready to create more features, we just add it and expand the ability of our product. The simplest example is Facebook and Mark. Mark focus on a Harvard Campus when he creates Facebook. After he realize that Facebook is a next big thing, he start to perfected it and launch it for larger market. With specific market, we can verify that our idea is needed by our customer.

We can also get a personal feedback from our first customers in specific market. If we make a mistake in our product, we can still fix it before we launch it to larger market. It can reduce the amount of bad review or complaint.

The conclusion is don’t thinking too BIG when we design our product. Keep it simple and realistic. From a small app, we can add feature and value to that product, so our customer will be growing time by time.

Nanda Firdaus

Ex-engineer who is switching to product management role in Traveloka. Passionate about new technology and have interest in product development, business, and investment. Ex-Microsoft Student Partner. Master of Information System Management at Carnegie Mellon University. Bachelor of Information System, Faculty of Computer Science, Universitas Indonesia.

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